Even today Urbano Castellan loves to repeat this recommendation, walking around the huge hall of the Diary Farm.
‘Fa Puito’, or ‘do your clean best’. A precise and simple warning, that in the Veneto dialect assumes the meaning also of ‘be honest’, ‘behave yourself’. A two words sentence enclosing all the brand essence of ‘Castellan’.
“Do your clean best” for Castellan means working with passion, reliability and creativity, within the maximum attention to the consumer, you must never allow for granted the responsibility of producing stuffs ‘people eats’.